QICHI: Retail formula development

Creating the ultimate pitstop.

Brand Strategy - Business case - Marketing strategy - Identity - Branding - Market Research - Interior Design - Architecture - Food recipe development - Furniture design - Built Management  - App development 

We started with a blank piece of paper and started to design from scatch. We rethought, redesigned and creatively developed every single touchpoint in the consumer journey. Delivering a next level pitstop in a record-breaking 4 month flight. Result: A retail space on the highway you actually look forward going to. Grab a coffee when you are around.