Celebrating creativity around the iconic Chuck Taylor sneakers by launching a campaign around the theme Made by You.
Event - Video production - Social - Media campaign - PR - Popup studio - POS
The Made By You campaign is all about the Chuck Taylor. The shoe starts with a blank canvas and then it is up to you what you do with it and what adventures you will experience with it. We create the Made by You studio booth to amplify Converse creative character.
Ten local creatives worked in teams to unleash their artistic skills in the studio, working together to make a piece of art. We invited Mick Johan & Hugo van Heijningen, Eduard de Leau, Dennis de Groot & Sasa Ostoja, Orpheu de Jong & Graphic Surgery, Vic Crezee, Ace Dia & Tom Trago.
2.6m Display impressions 550k Pageviews 430k Unique page visitors
The Made By You campaign is all about the Chuck Taylor. The shoe starts with a blank canvas and then it is up to you what you do with it and what adventures you will experience with it. We create the Made by You studio booth to amplify Converse creative character.
Ten local creatives worked in teams to unleash their artistic skills in the studio, working together to make a piece of art. We invited Mick Johan & Hugo van Heijningen, Eduard de Leau, Dennis de Groot & Sasa Ostoja, Orpheu de Jong & Graphic Surgery, Vic Crezee, Ace Dia & Tom Trago.
Results & reach
2.6m Display impressions
550k Pageviews
430k Unique page visitors